IdealShape, IdealFit, and IdealRaw are not diets… it’s a healthy lifestyle change! The IdealShape Brand is a complete weight loss plan that focuses on a healthy lifestyle and lasting results. The IdealPlan, as we like to call it, includes the tools for a complete lifestyle transformation that incorporates our popular meal replacement shakes, meal replacement bars, hunger blocking supplements, and E-Books. IdealRaw products are vegan, soy free, eco-friendly, dairy free, “nothing artificial.” By only using real, quality ingredients, (that you can actually pronounce) IdealRaw Protein gets rid of all the extra sugars, chemicals and other bad stuff to reveal the best, cleanest protein shake for both you and the planet. And because we know organic products can sometimes taste...less than ideal, we stand behind IdealRaw Protein with our Flavor Pact — love it, or your money back. You’ll dig it, we promise.